Digital Marketing Specialist (Education & Courses)

Join PT Casa Mandiri Jaya, a dynamic and innovative company in the education and courses industry, as our next Digital Marketing Specialist! Based in the vibrant city of Bandung, Jawa Barat, you will play a pivotal role in shaping our digital presence and driving our marketing strategies forward. As a Digital Marketing Specialist, you'll work closely with our team to create and implement campaigns that engage our audience and boost our online visibility.

Every day, you'll be crafting compelling content, analyzing data, and optimizing our digital platforms to ensure we're reaching our target audience effectively. With a focus on data-driven decision making, you'll help us navigate the ever-evolving digital landscape, leveraging the latest tools and trends to keep our brand at the forefront of the education and courses sector.

📋 Tanggung Jawab Pekerjaan

• Develop and execute digital marketing strategies to increase online visibility and engagement.
• Create and manage content for various digital platforms, including social media, email, and our website.
• Monitor and analyze campaign performance using tools like Google Analytics and Google Tag Manager.
• Optimize our digital presence by conducting keyword research and SEO strategies.
• Collaborate with the marketing team to create compelling content that resonates with our target audience.
• Stay up-to-date with the latest digital marketing trends and best practices.
• Manage paid advertising campaigns across platforms like Google Ads and social media.
• Provide regular reports and insights to the marketing team to inform strategic decisions.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 2 years of experience in digital marketing, with a strong focus on data-driven campaigns.
• Proficient in using digital marketing tools such as Google Analytics, Google Tag Manager, and social media platforms.
• Experience with SEO and content marketing strategies.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication and collaboration skills, with the ability to work effectively within a team.
• Familiarity with education and courses industry would be an advantage.
• Certification in digital marketing or related fields is a plus.

🛠️ Keahlian

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